Why Live Stream to Multi-Platforms? Introduction of Video Marketing on Facebook and YouTube

zatsopano

Chifukwa chiyani Live Stream to Multi-Platforms?Kuyambitsa Kutsatsa Kwamavidiyo pa Facebook ndi YouTube

makanema apa intaneti akhala gawo lofunikira kwambiri pamoyo watsiku ndi tsiku wa anthu ambiri.78% ya anthu amaonera mavidiyo pa intaneti mlungu uliwonse, ndipo chiwerengero cha anthu omwe amaonera mavidiyo pa intaneti tsiku lililonse chimafika pa 55%.Zotsatira zake, makanema akhala ofunikira pakutsatsa.Malinga ndi kafukufukuyu, 54% ya ogula amakonda kuyang'ana makanema kuti adziwe zatsopano kapena zopangidwa;ngati mawu oti "kanema" akuphatikizidwa pamutu wa imelo, kutsegulira kumawonjezeka kwambiri ndi 19%.Zowona zatsimikizira kuti makanema amatha kukopa chidwi cha anthu ambiri ndikuyitanitsa anthu kuti achitepo kanthu.Tengani ALS Ice Bucket Challenge monga chitsanzo.Vutoli lidapangitsa kuti pakhale ma tag 2.4 miliyoni pamavidiyo ovuta pa Facebook ndi malonda a virus, ndipo kampeniyi idakweza bwino ndalama zoposa 40 miliyoni za US kwa odwala ALS.

Ambiri ogwira ntchito zamalonda amadziwa kutsatsa kwamphamvu kwamavidiyo.Komabe, pali vuto m'malingaliro awo: ndi nsanja iti yomwe ayenera kuyika zomwe zilimo kuti akwaniritse zotsatira zabwino kwambiri zotsatsira?M'nkhaniyi, tifanizira mawonekedwe a Facebook ndi YouTube, omwe ndi malo otchuka kwambiri masiku ano.Ndipo tikukhulupirira kuti nkhaniyi ikuthandizani.

Makhalidwe a Facebook

Ogwiritsa ntchito Facebook afika 2.5 biliyoni mu 2019. Izi zikutanthauza kuti m'modzi mwa anthu atatu padziko lapansi ali ndi akaunti ya Facebook.Tsopano Facebook ndi malo otchuka kwambiri ochezera a pa Intaneti padziko lapansi.Kupyolera mu ntchito ya "kugawana" pa Facebook, kusuntha kanema kanema kumatha kufalikira mofulumira pa Facebook kuti ifike kwa anthu ambiri.Komanso, pali mitu yambiri yosiyanasiyana yamagulu pa Facebook.Kwa ogwiritsa ntchito a Facebook, kujowina madera ndi njira yabwino kwambiri yopezera chidziwitso chofunikira komanso chosangalatsa kuchokera kwa anzawo.Kwa oyang'anira zamalonda, kuyang'anira dera kumatanthauza kusonkhanitsa anthu ambiri omwe ali ndi zokonda zomwezo.Dera likhoza kukhala nsanja yotsatsa malonda.

Komabe, Facebook si yangwiro.Kufooka kwa Facebook ndikuti palibe njira yolondolera, zomwe zimapangitsa kuti kupezeka kwa zomwe zili mu Facebook kumangokhala papulatifomu.Ndizosatheka kusaka zolemba pa Facebook kudzera pa Google, Yahoo, kapena injini zosakira za Bing.Chifukwa chake, nsanja ya Facebook sigwirizana ndi kukhathamiritsa kwa injini zosakira ( SEO).Kupatula apo, Facebook imapereka zosintha zaposachedwa kwa ogwiritsa ntchito, ndipo kupezeka kwa zolemba zakale ndizotsika kwambiri.

Chifukwa chake, zomwe zili pa Facebook sizingachulukitse kukhulupirika kwake powonera kuchuluka kwa magalimoto.Nthawi zambiri, zolemba zanu pa Facebook zimangokhala kwa anzanu okha.Ngati mukufuna kukhala ndi anthu ambiri kuti azichita nawo positi yanu, muyenera kukulitsa malo ochezera a pa Intaneti kuti mutengere anthu ambiri.

Mawonekedwe a YouTube

YouTube ndiye nsanja yoyamba padziko lonse lapansi yowonera makanema pa intaneti.Ogwiritsa ntchito amatha kutsitsa, kuwonera, kugawana makanema ndikusiya ndemanga pa YouTube.Pamene opanga zinthu akuchulukirachulukira, zomwe zikuchulukirachulukira zimakopa owonera kuti azikakamira pa YouTube.Tsopano, anthu opitilira biliyoni imodzi amagwiritsa ntchito YouTube padziko lonse lapansi.Makanema ochuluka asungidwa pa YouTube - maola 400 a makanema amakwezedwa ku YouTube ola lililonse;anthu amatha maola biliyoni imodzi akuwonera YouTube patsiku.

YouTube tsopano ndi injini yachiwiri yayikulu yosakira, pambuyo pa kampani yamakolo, Google.Ogwiritsa ntchito amatha kupeza makanema ndikusaka mawu osakira pa YouTube.Makinawa amalola zinthu zapamwamba kwambiri pa YouTube kuti ziwonjezere kukhulupirika kuchokera pakuwonera.Ogwiritsa atha kupezabe zinthu zamtengo wapatali pofufuza mawu osakira ngakhale positiyo idakhala kale.YouTube ili ndi mwayi wa SEO womwe Facebook ilibe.

Kupambana kwa YouTube kuli ndi anthu ochulukirapo omwe amawonera makanema pa YouTube osati pa TV.Izi zimakakamiza mawayilesi apawailesi yakanema kuti akweze zomwe zili ndikuwonetsa makanema apa YouTube kuti apeze anthu ambiri, zomwe zimagwirizana kwambiri ndi ndalama zomwe amatsatsa.Zatsopano za YouTube zikusintha momwe zinthu zilili pamakampani azofalitsa, komanso zimabweretsanso mtundu watsopano wa atsogoleri ofunikira monga "YouTubers" ndi "Otchuka pa intaneti."

1 + 1 Itha Kukhala Yoposa Mapulatifomu Awiri Awiri Awiri Awiri a Datavideo Live Streaming Solution

Kanema wotsatsira pompopompo wakhala chimodzi mwazinthu zofunika kwambiri zotsatsa masiku ano.Asanayambe ntchito yotsatsa mavidiyo, oyang'anira malonda ayenera kuzindikira omvera awo (TA) ndi zizindikiro zazikulu za ntchito (KPIs) chifukwa nsanja zosiyana zimakhala ndi zosiyana.Mwachitsanzo, Facebook imatha kufikira omvera ambiri ndipo imakhala ndi chiwopsezo chachikulu ndi omvera.Komabe, anthu amathera masekondi osakwana 30 akuwonera kanema pa Facebook, pomwe nthawi yowonera kanema pavidiyo imapitilira mphindi khumi pa YouTube.Izi zikutsimikizira kuti YouTube ndi nsanja yamphamvu yowonera makanema.

Monga wopanga zanzeru, ndikofunikira kugwiritsa ntchito bwino maubwino a nsanja iliyonse.Kuphatikiza apo, ndizothandizanso kuti muzitha kuwonera makanema anu pamapulatifomu angapo momwe mungathere.Ndikofunikira kuti vidiyo yanu ikhale ndi omvera ambiri ndikuwapangitsa kukhala okonzeka kuwononga nthawi yambiri pavidiyo yanu.

Mothandizidwa ndi malo ochezera a pa Intaneti, ndizosavuta kwa oyang'anira zamalonda kuti apereke zomwe zatsatsa kumagulu osiyanasiyana a TA.Kuphatikiza apo, makampeni otsatsa amitundu yambiri komanso osiyanasiyana akhala njira yatsopano yotsatsira masiku ano.Mwachitsanzo, magulu ochulukirachulukira omwe amapanga mavidiyo amakhala akukhamukira ku Facebook ndi YouTube nthawi imodzi kuti zomwe zili mkati zifikire madera osiyanasiyana nthawi imodzi.Zikhala zolimbikitsa ngati anthu ambiri angawonere kanemayo.

Datavideo imazindikira momwe izi zimagwirira ntchito.Chifukwa chake, tayambitsa ma encoder angapo omwe amathandizira ntchito ya "mapulatifomu apawiri" akukhamukira pompopompo.Zitsanzo zomwe zimathandizira ntchito ziwiri zotsatsira zikuphatikizapoNVS-34 H.264 Dual Streaming Encoder, zatsopanoKMU-200, ndi watsopanoHS -1600T MARK II HDBaseT Portable Video Streaming StudioBaibulo .M'tsogolomu, padzakhala zida zowonjezera zapawiri zomwe zikupezeka kuchokera ku Datavideo.

Kupatula pa Facebook ndi YouTube, nsanja zambiri zimathandizira kutsatsira pompopompo, monga Wowza.Ngati wogwiritsa ntchito akufuna kuwonetsa zochitika pamapulatifomu angapo, thedvCloud, ntchito yotsatsira mtambo yochokera ku Datavideo, ndiyo njira yabwino yosinthira pompopompo.dvCloud imalola ogwiritsa ntchito kutsitsa makanema ku ma network angapo ogawa (CDNs) popanda malire a nthawi.The dvCloud Professional imaphatikizanso maola opanda malire akukhamukira, mpaka magwero asanu anthawi imodzi, kusakatula mpaka mapulatifomu 25 nthawi imodzi, ndi 50GB yosungirako zojambulira pamtambo.Kuti mumve zambiri pa dvCloud, pitaniwww.dvcloud.tv.


Nthawi yotumiza: Apr-14-2022